About Dropbox
Dropbox is a file hosting service for consumers and businesses.
Form Breakdown
- Interesting that they have two different funnels depending on what CTA you click:
- If you click the CTA on the homepage (likely because you are a consumer), you take a quick quiz and are able to get the freemium plan (see video above)
- If you click Get Started in the nav (likely because you are a business), you have to enter your billing info and pay for a plan before creating an account
- I didn’t give Dropbox a great rating because the two funnels are confusing and the consumer quiz seemed like a way to upsell me into a business plan
| Breakdown Date | January 4, 2022 |
| Company | Dropbox |
| Company Category | Product-led growth |
| Customer Type | Consumer |
| Business Model | Freemium |
| Homepage CTA | Find the plan for you |
| # Required Form Fields | 4 |
| Form CTA | Create an account |
| Mobile | Same flow as web, but without the quiz |
| Best Practices | N / A |
| Rating | 4.5 hooks |