About Dropbox
Dropbox is a file hosting service for consumers and businesses.
Pricing Page Breakdown
- Very nice Good, Better, Best layout
- The monthly / annual toggle and the Work tab at the top are pretty subtle and don’t detract too much
- The primary monetization levers are variable (storage, devices and family members)
- Visually showing that each package has more features with the blue checkmarks and the blue “Buy now” CTAs in the Plus and Family plans naturally draws the eye to the Better and Best plans
- I really like how each plan is focused on a different customer segment so that I quickly pick which one is right for me
| Breakdown Date | January 4, 2022 |
| Company | Dropbox |
| Company Category | Product-led growth |
| Customer Type | Consumer |
| Business Model | Freemium |
| Pricing Strategy | Variable |
| Pricing Structure | Good, Better, Best |
| # of Plans | 3 |
| % Difference (Good -> Better) | N / A |
| % Difference (Better -> Best) | 70% |
| Best Practices | Each plan is optimized for a consumer segment that makes it quickly pick the plan for me |
| Rating | 8.5 parrots |