About Drip

Drip is a marketing automation platform for e-commerce companies.

Pricing Page Breakdown

  • At a glance, it’s a bit confusing, but after playing with it, the inputs are pretty simple
  • Bundling pricing structure by adding SMS
  • Interesting that they don’t show a discount by bundling SMS
  • 500 contact minimum for $19/month and 1,400 contact cap for $1,499/month
  • The Email + SMS layout is confusing with contacts having a slider and messages just having an input field
  • I really like the CTA sitting in the form
Breakdown DateJanuary 5, 2022
CompanyDrip
Company CategoryProduct-led growth
Customer TypeProsumer
Business ModelFree trial
Pricing StrategyVariable
Pricing StructureBundle
# of Plans2
Best PracticesFree trial CTA in the form
Rating4.1 parrots