About Zendesk
Zendesk is customer support software.
Form Breakdown
- They add the friction of the company name and size to help segment free trial signups
- Many companies I’ve seen get cutesy with the progress bar, but I really like Zendesk’s straightforward Step 1, Step 2, Step 3 progress bar
| Breakdown Date | January 7, 2022 |
| Company | Zendesk |
| Company Category | Product-led growth |
| Customer Type | SMB, mid-market and enterprise |
| Business Model | Free trial |
| Homepage CTA | Free trial |
| # Required Form Fields | 9 |
| Form CTA | Complete trial signup |
| Mobile | No way to signup in the mobile app |
| Best Practices | Progress bar (Step 1, Step 2, Step 3) |
| Rating | 6.2 hooks |