About Zendesk
Zendesk is customer support software.
Pricing Page Breakdown
- Honestly, these 4 pages and 11 plans were overwhelming to navigate
- SMBs can buy foundational support, sales-only or the suite, but sales isn’t included in the suite
- It’s not clear to me what the different between foundational support plans and the suite plans are
- Interesting that they don’t bundle sales with the suite plans and offer a discount
- Overall, I’d need to talk to a sales rep as a SMB, which is why I gave it a low rating
| Breakdown Date | January 7, 2022 |
| Company | Zendesk |
| Company Category | Product-led growth |
| Customer Type | SMB, mid-market and enterprise |
| Business Model | Free trial |
| Pricing Strategy | Value-based |
| Pricing Structure | Good, Better, Best |
| # of Plans | 11 |
| % Difference (Good -> Better) – Suite Plans | 61% |
| % Difference (Better -> Best) – Suite Plans | 25% |
| Best Practices | N / A |
| Rating | 1.2 parrots |