About Calendly
Calendly is a prosumer product-led growth company that has a viral component in that every person that schedules a meeting gets to use the product before signing up. They are starting to layer on more traditional B2B motions as they move upmarket.
Form Breakdown
- First off, they’ve removed all friction in setting up a free account by having an email capture in the homepage hero and only have three required fields
- Two knocks on them:
- CTA in the hero was below the fold for me
- Most importantly, they don’t have any value props or much copy to handle objections so they must rely on prospective users that have already used the product by scheduling a meeting
| Breakdown Date | June 18, 2021 |
| Company | Calendly |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Homepage CTA | Sign up |
| # Required Form Fields | 3 |
| Form CTA | Continue |
| Mobile | Mobile web and mobile app are the same as web form |
| Best Practices | Customer email is captured in the hero on the homepage |
| Rating | 9.5 hooks |