About Renofi
Renofi finances home improvement loads
Form Breakdown
- The promise on the homepage is to see lenders rates today
- 23 steps later and I finally see the rates, but need to schedule a call to get an actual quote
- I feel like this signup form is more to qualify me out and would have liked to have more information upfront about what I can expect at the end
- The monthly payment had a CTA below the fold, which threw me for a loop
- Customer testimonials to the left of the form on higher friction steps like where they capture email and phone is a nice touch
| Breakdown Date | February 2, 2022 |
| Company | RenoFi |
| Company Category | Fintech |
| Customer Type | Consumer |
| Business Model | Marketplace |
| Homepage CTA | My Current Home A Home That I’m Buying |
| # Required Form Fields | 24 |
| Form CTA | Schedule a call with advisor |
| Mobile | No mobile app |
| Best Practices | Customer testimonials on higher friction steps |
| Rating | 1.6 hooks |