About Figma Figma is a prototyping tool for designers and is one of the leaders in the product-led growth movement. Form Breakdown Four knocks against them They have 3 mobile apps – I can’t figure out which one is which Not sure if it’s a free trial or freemium No ability to enter email in …
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About Twilio Twilio started as a product-led growth company for developers and now has bolted on a more traditional B2B sales and marketing motion as they’ve moved upmarket. Form Breakdown Let’s break down their developer funnel: First off, you can tell they’ve expanded upmarket as the hero CTA leads to a demo form Second, they …
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About Coinbase Coinbase is the leading crypto wallet. They started as a consumer app for consumers to buy cryptocurrencies and have now expanded into professional as well. Let’s take a look at their consumer funnel. Form Breakdown First off, they hit you with an offer of $5 in free Bitcoin if you enter your email …
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About Calendly Calendly is a prosumer product-led growth company that has a viral component in that every person that schedules a meeting gets to use the product before signing up. They are starting to layer on more traditional B2B motions as they move upmarket. Form Breakdown First off, they’ve removed all friction in setting up …
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