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Andrew Schneider

How Asana’s signup form reduces friction prosumers

Posted byandrew.schneider639 January 6, 2022January 6, 2022

About Asana

Asana is a task / project management tool.

Form Breakdown

  • Super simple form with 1 field
  • I also really like the value props to the right of the form
  • Our first 10 / 10 rating!
Breakdown DateJanuary 6, 2022
CompanyAsana
Company CategoryProduct-led growth
Customer TypeProsumer
Business ModelFreemium
Homepage CTAGet Started
# Required Form Fields1
Form CTASign up
MobileJust like the web form, but without the value props to the right
Best PracticesValue props to the right of the form
Rating10 hooks
Posted byandrew.schneider639January 6, 2022January 6, 2022Posted inGood Signup Forms

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