About Coinbase
Coinbase is the leading crypto wallet. They started as a consumer app for consumers to buy cryptocurrencies and have now expanded into professional as well. Let’s take a look at their consumer funnel.
Form Breakdown
- First off, they hit you with an offer of $5 in free Bitcoin if you enter your email right in the homepage hero
- Three knocks against them
- They don’t ask for mobile phone, which adds friction to verify your email before getting into the product
- They do ask for State, which adds friction and must be needed for account setup purposes
- Most importantly, they don’t have any value props or much copy to handle objections on the form itself so they must be relying on the $5 bitcoin to motivate consumers to not abandon and complete sign up
| Breakdown Date | July 18, 2021 |
| Company | Coinbase |
| Company Category | Product-led growth |
| Customer Type | Consumer |
| Business Model | Financial services |
| Homepage CTA | Sign up |
| # Required Form Fields | 5 |
| Form CTA | Create account |
| Mobile | Mobile web and mobile app are the same as web form |
| Best Practices | Offer – $5 free bitcoin |
| Rating | 9.4 hooks |