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Andrew Schneider

How Datadog uses a simple signup form to drive free trials

Posted byandrew.schneider639 January 25, 2022January 29, 2022

About Datadog

Datadog provides server monitoring software.

Form Breakdown

  • Super simple and no nonsense form with 5 required fields
  • Messaging is clear that no credit card is required
  • Interesting that they chose a modal for the signup form instead of a dedicated page
    • I’d expect much of their traffic is desktop so you could use the extra space with a dedicated page to highlight the benefits of the trial
Breakdown DateJanuary 25, 2022
CompanyDatadog
Company CategoryProduct-led growth
Customer TypeSMB, Mid-Market & Enterprise
Business ModelFree trial
Homepage CTAFree Trial
# Required Form Fields5
Form CTASign up
MobileNo signup in the mobile app
Best PracticesNo credit card required messaging
Signup with Google
Rating9.2 hooks
Posted byandrew.schneider639January 25, 2022January 29, 2022Posted inGood Signup Forms

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