About Doodle
Doodle is an online calendar to coordinate scheduling meetings.
Form Breakdown
Web
Mobile
- I really like the “no credit card required” line in the homepage underneath the Free Trial CTA to remove that objection
- I also really like the value props to the right of the form
- If you click “Create Doodle” in the nav, you can use their freemium version to create a Doodle, which isn’t available if you go the free trial route
- Similar to Upsie, they have a split funnel on web where the homepage takes you down one path and the nav takes you down a completely different path
- After looking at the mobile app, they essentially have three funnels: two on web and one in the mobile apps
- Their pricing page definitely seems like they’re trying to move into prosumer, perhaps after Calendly‘s success
- Overall, their signup flow is very easy, but by having three funnels it can get confusing so that knocked them down a few pegs
| Breakdown Date | January 17, 2022 |
| Company | Doodle |
| Company Category | Product-led growth |
| Customer Type | Consumer |
| Business Model | Freemium |
| Homepage CTA | Start free trial |
| # Required Form Fields | 3 |
| Form CTA | Register |
| Mobile | Completely different flow, see above |
| Best Practices | No credit card required copy in the homepage hero; value props to the right of the form |
| Rating | 7.1 hooks |