About Figma
Figma is a prototyping tool for designers and is one of the leaders in the product-led growth movement.
Form Breakdown
- Four knocks against them
- They have 3 mobile apps – I can’t figure out which one is which
- Not sure if it’s a free trial or freemium
- No ability to enter email in hero
- Need to verify email first
| Breakdown Date | July 18, 2021 |
| Company | Figma |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Homepage CTA | Try Figma for free |
| # Required Form Fields | 4 |
| Form CTA | Create account |
| Mobile | Same as web form |
| Best Practices | ‘Sign up with Google’ option |
| Rating | 6.1 hooks |