About Semrush
Semrush is a keyword search tool used to plan online advertising campaigns.
Form Breakdown
- This is the closest I’ve come to giving a 10
- They do a lot of the signup form best practices I’ve seen
- Homepage hero is actionable
- Signup with Google
- Value props to the right of the form
- Even their mobile app has a link to the signup form
- The only reason I didn’t give them a 10 is the signup flow feels like a freemium flow, but it’s actually for a free trial, which isn’t well communicated
| Breakdown Date | January 26, 2022 |
| Company | Semrush |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Free trial |
| Homepage CTA | Start now |
| # Required Form Fields | 2 |
| Form CTA | Create your account |
| Mobile | Link to mobile web signup form |
| Best Practices | Value props to the right of the form Signup with Google |
| Rating | 9.7 hooks |