About Wren
Wren is one of the leading marketplaces where you can support projects that offset your carbon footprint.
Form Breakdown
- The form itself is very simple, but you have to go through a gauntlet of questions about your behaviors to calculate your carbon footprint before you create your account
- The experience of creating an account within the checkout flow was jarring
- I’d expect to either:
- Create an account first and then be guided through the checkout flow within the app
- Or purchase my subscription and then be guided to creating my account
- As it stands right now, it kind of feels like a freemium experience because I can create my account first, but I don’t understand what the benefits are before doing so
| Breakdown Date | November 4, 2021 |
| Company | Wren |
| Company Category | Product-led growth |
| Customer Type | Consumer |
| Business Model | Marketplace |
| Homepage CTA | Continue |
| # Required Form Fields | 4 |
| Form CTA | Continue |
| Mobile | No mobile app Mobile web is the same as web form |
| Best Practices | ‘Sign up with Google’ option |
| Rating | 3.1 hooks |