About Me
I’m a growth product manager, interested in product-led growth, conversion rate optimization and monetization.
Below are the results I helped drive:
Zipnosis (2013-2017) – B2B telemedicine SaaS company – $0 to $2M ARR – acquired 2021
When I Work (2017-2020) – Scheduling for hourly workers SaaS company – Increased total revenue by 5% with new pricing and packaging – acquired 2021
OurFamilyWizard (2020-Present) – Co-parenting SaaS company – Doubled total revenue
Check out my LinkedIn for more details.
Success Stories
Blogs posts about past projects I’ve worked on
How we built functional prototype to de-risk new product development
How we rehabbed OFW’s signup flow
How we rehabbed OFW’s subscription pricing
How we rehabbed Cozi’s subscription business
Services
- Acquisition
- Conversion rate optimization
- Pricing & packaging / monetization
- Activation, onboarding and retention
- Lifecycle marketing
- Analytics
- A / B testing and experimentation
- Forecasting
Process
The best fit clients are where you already have growth hypotheses identified, but don’t know how to test or validate them.
- Understand your business and your growth hypotheses
- Generate experiment ideas and experiment roadmap to test the hypotheses
- Build and run experiments
- Measure results and continue to iterate on the biggest growth opportunities