Lead Bullet Blog

The name of this blog was inspired by this quote in Ben Horowitz’s book called The Hard Thing About Hard Things:

“Ben, those silver bullets that you and Mike are looking for are fine and good, but our Web server is five times slower. There is no silver bullet that’s going to fix that. No, we are going to have to use a lot of lead bullets.”

The Lead Bullet Blog provides practical advice for how to grow a software business. No silver bullets here.

Acquisition

How we rehabbed OFW’s signup flow

Monetization

How we rehabbed OFW’s subscription pricing

How we rehabbed Cozi’s subscription business

Retention

Coming soon

New Products

How we built functional prototype to de-risk new product development

Essays

Why don’t companies build things customers want?