Why don’t companies build things customers want?

Building things that customers want is essential for the success of any business. However, 90% of startups fail so unfortunately many companies have learned the hard way that it’s not an easy task.  So why do so many companies fail to build things customers want?  Here are some reasons: So how can companies build things …

How we rehabbed OFW’s signup flow

What was the project? I joined OurFamilyWizard (OFW), an app that helps parents manage child custody schedules and co-parenting information from separate homes, in 2020. OFW was launched in 2001 and is the market leader for co-parenting software. OFW had built a great business, but its signup form was in need of some updating. We …

How we built a functional prototype to de-risk new product development

What is MinneJobs? In the spring of 2018, I was working at When I Work, a scheduling and time tracking platform for hourly workers, and the company wanted to expand its product suite to become a workforce management tool used by micro and SMBs. This meant solving hiring and onboarding problems in addition to the …

The Product-Led Growth Org Chart

A product-led growth version of David Sack’s SaaS org chart. Series A Target — 50 Employee Org CEO (50) CTO (14) Front End (6) Back End (3) Engineering Manager (1) QA (3) Data Science / Engineering (1) Dev Ops / Infra (1) Director, Product (4) PM (2) Product Designer (2) VP, Sales (11) Enterprise AE …