What was the project? I joined OurFamilyWizard (OFW), an app that helps parents manage child custody schedules and co-parenting information from separate homes, in 2020. OFW was launched in 2001 and is the market leader for co-parenting software. OFW had built a great business, but its signup form was in need of some updating. After …
Continue reading “How we rehabbed Cozi’s subscription business”
Building things that customers want is essential for the success of any business. However, 90% of startups fail so unfortunately many companies have learned the hard way that it’s not an easy task. So why do so many companies fail to build things customers want? Here are some reasons: So how can companies build things …
Continue reading “Why don’t companies build things customers want?”
What was the project? I joined OurFamilyWizard (OFW), an app that helps parents manage child custody schedules and co-parenting information from separate homes, in 2020. OFW was launched in 2001 and is the market leader for co-parenting software. OFW had built a great business, but its signup form was in need of some updating. We …
What was the project? I joined OurFamilyWizard (OFW), an app that helps parents manage child custody schedules and co-parenting information from separate homes, in 2020. OFW was launched in 2001 and is the market leader for co-parenting software. OFW had built a great business, but its signup form was in need of some updating. After …
Continue reading “How we rehabbed OFW’s subscription pricing”
What is MinneJobs? In the spring of 2018, I was working at When I Work, a scheduling and time tracking platform for hourly workers, and the company wanted to expand its product suite to become a workforce management tool used by micro and SMBs. This meant solving hiring and onboarding problems in addition to the …
Continue reading “How we built a functional prototype to de-risk new product development”
About SignUpGenius SignUpGenius is volunteer management and event planning software. Pricing Page Breakdown My first take is there are too many packages I’d simplify it down to Free, Good, Better & Enterprise and display them on a single page like the compare plans section below the pricing grid I think this would simplify a lot …
Continue reading “How SignUpGenius has too many packages for the prosumer market”
About SignUpGenius SignUpGenius is volunteer management and event planning software. Form Breakdown F0r a signup form company the Homepage CTA of “Create a signup” is super confusing and the CTA takes you to a login page Since they offer a freemium package, I’d expect to see “Get started for free” or something like that for …
Continue reading “How SignUpGenius complicates their own signup form”
About Renofi Renofi finances home improvement loads Form Breakdown The promise on the homepage is to see lenders rates today 23 steps later and I finally see the rates, but need to schedule a call to get an actual quote I feel like this signup form is more to qualify me out and would have …
Continue reading “How RenoFi’s signup form is actually a consumer loan qualifier”
About dtour.life dtour.life is a divorce management platform Pricing Page Breakdown The package is called Monthly Subscription Plan so should there be an Annual Subscription Plan? This page just feels off with only one package because there isn’t a reason to compare one package If there really isn’t an annual package, I’d repurpose this page …
Continue reading “How dtour.life uses a one package pricing structure for consumers”
About dtour.life dtour.life is a divorce management platform. Form Breakdown They serve both professionals and parents so it makes sense that they have you identify who you are on the homepage, but it does add another step in the parent funnel It’d be interesting to test the parent landing page on the homepage to see …
